November 30, 2023

American Dream “Shop for Good” Day to Benefit Tackle Kids Cancer

In the spirit of giving back this holiday season, American Dream, the premier retail, entertainment and dining destination, will partner with Hackensack Meridian Children’s Health to host a “Shop for Good” day. The property’s retailers, attractions and restaurants will donate a percentage of sales to Tackle Kids Cancer (TKC), a philanthropic initiative that raises money for pediatric cancer research and patient care programs at Hackensack Meridian Children’s Health’s two children’s hospitals – Joseph M. Sanzari Children’s Hospital at Hackensack Meridian Hackensack University Medical Center in Hackensack, NJ and K. Hovnanian Children’s Hospital at Hackensack Meridian Jersey Shore University Medical Center in Neptune, NJ. 

The shopping event will take place on Saturday, December 9 from 10:00 a.m. until 8:00 p.m.

“Family is at the center of what we do every day at American Dream,” said Bryan Gaus, Senior Vice President and General Manager of American Dream, “We’re proud to partner with “Tackle Kids Cancer” to raise awareness, further research efforts and support kids and families who are living with cancer.”

American Dream’s retailers and eateries such as Toys”R”Us and Carpaccio are participating in the “Shop for Good” campaign. In addition, American Dream attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, Angry Birds Mini Golf, Black Light Mini Golf, Mirror Maze and TiLT Museum have donated.

Former New York Giants quarterback, two-time Super Bowl Champion, and “Walter Payton Man of The Year” recipient, Eli Manning, acts as the “Captain” of “Tackle Kids Cancer,” advocating for the cause since its inception in 2015. 

“It’s so great to see American Dream and Shop for Good come together to support Tackle Kids Cancer at Hackensack Meridian Children’s Health, which is so near and dear to my heart,” said Manning. “The community has a great opportunity to come together to lend a helping hand to families that have a child diagnosed with cancer and to give kids a chance to be kids. With the help of our donors, we can accomplish so much to support our patients while our researchers work to find a cure.”

“Every three minutes, a child is diagnosed with cancer and only 4% of our federal budget supports pediatric cancer research,” said Alfred Gillio, M.D., director of Hackensack Meridian Children’s Health Children’s Cancer Institute. “This makes what we are doing at Tackle Kids Cancer so important. We are grateful to our friends at American Dream and its retailers for helping us highlight the important work of Tackle Kids Cancer this holiday season!”

For more information on donating to Tackle Kids Cancer, please visit


American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys”R”Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, and the world’s first and only “candy department store,” IT’SUGAR. 


Tackle Kids Cancer is a philanthropic initiative of Hackensack Meridian Children’s Health to raise money for pediatric cancer research and patient care programs at Joseph M. Sanzari Children’s Hospital and K. Hovnanian Children’s Hospital. Donations made to Tackle Kids Cancer directly benefit the essential clinical care, unique support services and groundbreaking cancer research needed to find a cure. Visit for more information about Tackle Kids Cancer.

Connect with Tackle Kids Cancer on InstagramFacebookLinkedInYouTube and X (formerly known as Twitter).

Make a gift to today to support pediatric cancer research, survivorship programs and care and support for patients and their families by clicking here.